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Your Product is You

Your Product is You

(This blog can also be found at the FPA Practice Management site: http://practicemanagementblog.fpanet.org/2014/03/04/your-product-is-you/) When a buyer wants something, and a seller provides it, a transaction occurs.  However, before a sale is made, the buyer must evaluate what is being sold against the criteria he or she uses to judge value. As a seller of services, what you know, what you do, h ...[Read More]